Imagine if Netflix were to have all of its personnel files, content, and backed-up data centralized on-site on the eve of a hurricane. Chaos would ensue. In fact, localizing data in an easily identifiable location and where hundreds of people can realistically obtain access is unwise.
AWS has tried to keep its data centers as hidden as possible, locating them in out-of-the-way locations and allowing access only on an essential basis.
While the success of AWS is unquestionable, critics of the service say Amazon is abusing its control of the market share by engaging in anticompetitive behavior. This criticism has come from open-source database makers who claim Amazon is copying and integrating software that was originally created by other tech companies. One such company, Elastic, filed a lawsuit against Amazon for allegedly violating trademark laws. Amazon Web Services is a cash cow for Amazon. By pricing its cloud products extremely cheaply, Amazon can provide affordable and scalable services to everyone from the newest start-up to a Fortune company.
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Table of Contents Expand. Cost Savings. Scalable and Adaptable. Security and Reliability. This level of commitment and trust on the part of long-established and often very conservative enterprises speaks volumes about the ability of AWS to meet the needs of enterprise-level clients.
In our white paper, we explore the four dragons that are most likely to burn your transformation to the ground and the tools to slay them. We're sharing our tried-and-tested framework for successful cloud migrations under the difficult, murky, shifting conditions of enterprise IT. Unilever North America, the U.
Unilever conducted an exhaustive review of the available cloud-based options, and finally chose to migrate to AWS, using a full range of AWS services to support 1, digital marketing web properties on a worldwide basis. For Unilever, the advantages include increased speed of rollout for a website now two days, rather than the pre-AWS average of two weeks , and the increased speed at which changes to a site or a marketing campaign can be made. Unilever also uses AWS for comprehensive backup and disaster recovery, and for rapid deployment of standardised infrastructure.
For GE, the cloud migration process is ongoing, with constant review of on-premises applications and services to see which ones are the best candidates for transfer to the cloud. The ability to monitor the use of cloud-based applications is important to GE's IT team, since it allows them to accurately gauge expenses and savings, to determine when services should be active and thus billable , and when they should be turned off.
AWS' capacity for handling large amounts of data is important to GE as well. The oil and gas division needs to be able to process enormous volumes of mission-critical automated pipeline inspection data. It is using AWS technology to store and transport the data, and for data analysis and processing, saving time and improving the quality of the results.
The Kellogg company had been relying on an on-premises database for modelling marketing campaigns and analysing promotion and sales data, but the system, which could run no more than a single simulation per day, was no longer able to keep up with the company's needs. The decision to migrate to AWS was motivated by a number of factors, including speed and overall capacity.
The system handles 16 TB of weekly sales data, with several dozen marketing simulations on a weekly basis. AWS also offered high availability, reduced cost, and flexibility in IT planning. Like many other large businesses operating on a global scale, energy giant Shell has taken steps to protect itself from the rising threat of cyber attacks.
In particular, the Netherlands-headquartered firm decided to look at ways it could improve its security information and event management solution. To stay ahead of cyber criminals, Shell required the ability to run detailed analysis of trends over time and continually spot vulnerabilities through a cyberthreat hunting function. The challenge? Using around EC2 instances and Splunk Enterprise Security applications, the firm has implemented a much more powerful cyber security solution for analysing real-time and historical data.
This means Shell can protect itself from current and emerging cyber threats. As cloud and mobile technologies continue to dominate the business landscape, lots of firms are moving away from physical data centres in search for more sustainable and efficient alternatives. The firm decided to do this after discovering that the main reason for people leaving its website was due to error pages.
So, they worked with that experience to develop slack. They just needed an extra layer of expertise to run the infrastructure. That time, this was the only viable offering for the public cloud.
For the protection of user credentials and accounts, they are utilizing Amazon Identity and Access Management IAM to control user credentials. Amazon Web Services helps them achieving their goal with ease. Netflix is the online platform for video streaming with low latency and delay.
The main focus of Netflix is to make it available for their customers to watch the videos on demand, of their interests. Their main goal is to deliver the customers an ease to enjoy whatever they like. They have an estimated 7 billion hours video streaming, 50 million customers in 60 countries.
In , they moved to AWS cloud to incorporate the content delivery throughout the globe. They preferred AWS because they wanted to be more focused on updating, saving and managing instances over the cloud. To do that, they used the model of the dynamic AWS infrastructure of about tons of instances over many geographical areas. Before using AWS cloud, they were using assembly language or any protocol available for deploying content.
Using AWS, they can handle the infrastructure programmatically. There are hundreds of micro services running and serving 1 billion hours of content serving per month. They use Amazon S3 for chopping the video content into 5 seconds parts, package it, and then deploy to the content delivery networks. AWs helps them in achieving setting up a backup for disaster activity here, Lambda helped them to copy and validate it.
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