And in , our feeds will be filled with an average caption length of characters — which averages out to be words! Not sure what that looks like? Check out Sarah Nicole Landry from thebirdspapaya. Her highly descriptive captions often clock in at words or more. Speaking at LaterCon , Sarah Nicole shared that in the last two years, thebirdspapaya account has grown from 70K to 1.
She credits that HUGE growth in part to spending more time crafting long-form captions. I saw so much more engagement and shares on the long-form post. The good news is that longer influencer captions result in higher engagement rates, which means a greater return for brands investing in an influencer marketing strategy.
A higher engagement rate not only means that your content is hitting the mark with your audience, but it also helps with its overall discoverability. So writing longer captions could be the trick to not only building a deeper affinity with your audience but also for generating a better ROI on your posts. But, marketers generally agree : your target is about characters.
Some marketers recommend sticking to characters or less to avoid having your caption truncated. No matter what, always be sure to put the most important information including your call-to-action first. If you really need to or want to post a super-long caption, there are ways to get around the 2, character limit. One option is to post up to 2, characters as the caption, and then add the rest as a comment on your post. Another workaround is to write a blog post that you can direct followers to.
That leaves you with two options: include a URL if you anticipate that users will use the old copy-and-paste method to visit your link and learn more, or direct followers to click on the link in your Instagram bio to read more. One popular workaround here is to use an Instagram bio link tool that directs users to a landing page where you can store multiple links.
In addition to the character limit for Instagram captions , you can also add up to 30 hashtags to each post. That includes hashtags you use in your caption as well as hashtags you use in the comments.
Like the 2, Instagram character limit for captions, the recommended number of hashtags to maximize engagement is much lower. Sprout Social suggests using 5 to 10 hashtags , while they say most brands use between 2 and 5 hashtags.
However, some brands also find success using a larger number of hashtags , even 15 or more. Try using a limited number of hashtags in some posts and a larger number in others. Then, monitor your Instagram analytics to find out how the number of hashtags affects your post engagement. This can happen when you overuse the same hashtags across multiple posts, so avoid going overboard and sticking to the most relevant hashtags for your posts. Your Instagram bio can include basic information about you or your brand, such as your name, location, and a general description of your brand or business.
Clearly, readers are prepared to read a small amount more at the top of sponsored posts now before they take a closer look at the ad itself. The final part of a Facebook ad apart from the Call to Action at the bottom is the link description. The trend here is the opposite to that of the body text — Link descriptions have shrunk over the last few years. Adespresso has discovered that these have shrunk from an average of 18 words in to 17 in to 14 in and 13 in This is because Facebook suggests it should be 30 characters.
Otherwise, there is a danger that it may appear truncated. It is difficult to fit even 13 words into the space and not lose some of them. Your description simply needs to be long enough to make it clear where you are sending people who click on your Call to Action.
Regardless of best practice, there are some character limits imposed by Facebook. If you feel you need more, you need to create an additional post or ad. For years, characters were the magic maximum length for a Tweet, but nowadays, Twitter gives you up to characters you can use in 1 tweet.
Some people make their tweets almost indecipherable because they include entries from everybody, they consider important, along with entries for topics that are remotely similar. According to Vanessa Doctor from Hashtags. She recommends that you restrict your hashtags to being under 6 characters. Because Instagram is inherently visual, you might not have noticed character limitations on Instagram. You will perform best if you limit yourself to to characters.
Social Report suggests that your Instagram captions should be even shorter — less than characters. Most people quickly scroll through their Instagram feed and only read the captions for posts that particularly interest them. The same philosophy applies to Instagram ads as to Instagram posts.
Your image or video should sell itself, with only a small amount of additional help from the text. Ideally, you should restrict yourself to fewer than characters for your Instream ads captions. The platform puts a cap on how many characters you can use in these fields:.
Want to know if your social posts are making the cut in terms of character count? Paste your content into our social media character counter below and see if your posts fit the character limit. The Sprout Social Compose box also comes with a built-in character counter, which will automatically keep track of your post length as you create them. When you have such limited space to work with, you need to say more with less. Make the most of this guide to craft the perfect social media post for your brand.
Check out our guide on making sure your marketing message always hits the mark. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Headline — 40 characters Body text — characters Link descriptions — 30 characters 20 for carousel ads and in-stream video ads Pair these Facebook ad character counts with our Facebook ad size guide to create the perfect ad.
Facebook posts character count Facebook is the perfect place to share long-form content, with the platform allowing up to 63, characters in regular posts. Facebook maximum character limits Besides posts and ads, Facebook also has character limits for usernames, Page descriptions and comments: Username character limit — at least 5 characters and up to 50 characters Page description — Characters Facebook comments — 8, Characters Instagram Instagram ads character limit The character limit for Instagram ads is similar to that of Facebook.
Headline — 40 characters Body text — characters Link descriptions — 30 characters For more specifics around Instagram ads, check out our Instagram ad size guide. Instagram captions character count The Instagram caption limit is 2, characters.
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