Q: When you launched, in , the landscape for games - particularly online - was very different. What did people tell you about your plans? Were they sceptical over the micro-transaction business model, or the target market?
Olivier Issaly: It was a funny time - it was the Web 2. When we explained at the time that we were generating lots of revenue from people who were paying for a product, people were looking at it and asking us how we were doing it. They wanted to know how we were getting young girls to pay by SMS, or would they pay by credit card, and so on.
Still today it's not very common in the web industry, so I think people were quite interested, and surprised that it was possible to buy items for virtual stuff - but they don't really buy it because it's virtual, they buy it for emotion, for what it represents. It gives the buyer some visibility in the community, so it's really the social interaction that you have to understand. The second thing is that back in , when I told the games industry that we had 90 per cent women, people said "Wow!
Now it's more common, with Facebook and social games - but five years ago it was really uncommon. Q: And what kinds of numbers are you pulling in now at Howrse. Olivier Issaly: It's got 16 million registered users over the last five years. Today it has 1. Q: Speaking of Facebook, you're just launching a version of Howrse.
Olivier Issaly: I think for us Facebook should be a way to generate more traffic. If we started from scratch today we'd have no choose but to launch with Facebook, which is obviously possible now - but not as easy for monetisation given the cost of customer acquisition Today we have the chance - we know how to monetise the audience on the web, via our own website and payment gateways, our own database and so on.
Painted Destiny I like both, but Ponybox is way better!!! I like both, but Ponybox is way better!!! Thestral Woo hoo! Howrse is awesome! Woo hoo!
Painted Destiny Aquariow is closed, if anyone was thinking of joining :. Aquariow is closed, if anyone was thinking of joining :. I enjoy it, however, unlike Ponybox, it is hard to make friends.
On its forums you can only talk about the game, nothing else. At least on Ponybox, you can talk about Real Life, horses, and Ponybox on the forums. It is a lot easier to make friends. That is one of the reasons why Ponybox will always be my "home. I play on Howrse. Reality Cool! I use to play Howrse, but I like Ponybox much better. It was hard to make friends on there, and for most of the stuff you had to pay for them, like passes and divine horses.
I used to play on Howrse, but I never really enjoyed it, so I just sold my horses and deleted my account. More News by DejaVu. Ponybox Moderators Welcome New Addition.
Yesterday we were floored when a gift arrived at our house to welcome our new baby Kara. Ubisoft Howrse is a free-to-play browser game developed by French studio Owlient and currently published by Ubisoft.
Howrse has a consumer rating of 2. Consumers complaining about Howrse most frequently mention customer service, multiple accounts and real money problems. Howrse ranks th among Gaming sites. Your information is stored for the duration of your Howrse account.
Upon deleting your account, some of this data will be stored for as long as legally required. Companions are no longer available in the store and can only be found in sales already on horses. Companions were animals and insects which could be bought at the store.
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